When someone says communication, what’s the first word that comes to mind? A lot of people would say phones, talking, emails, maybe even chat, messenger or social media. How many people would say “texting” as the first word they think of when you say communication? Probably more than you think.

Here are 10 statistics proving that texting is not only a form of communication but may be the number one form of communication today.
1:   Over 20 billion texts are sent every day globally. (Adobe)
2:   97% of American adults’ text weekly. (Pew Research)
3:   Text messages have a 45% average response rate. (Velocify)
4:   90 percent of text messages get read within 3 minutes of delivery. (Forbes)
5:   98% of texts are opened (compared to just 20-30% for email). (Adobe)
6:    Over half of customers would rather text a customer support agent instead of using other            available options. (eWeek)
7:    64% of people prefer text messaging versus calling for customer service and                             another 44% would rather send a text than stay on hold. (OneReach)
8:    86% of surveyed enterprises plan to use SMS. That same study shows that 70% of                     enterprises consider SMS the number one mobile technology. (Harris)
9:    90% of leads prefer to be texted, compared to called. (FranchiseHelp)
10:  Texting is the highest rated contact method for customer satisfaction compared to all                   other communication channels (Text – 90; Phone – 77; Facebook – 66). (eWeek)

We are seeing businesses rapidly adopting SMS technologies as a communication channel within their business. If you haven’t considered how your business would benefit from SMS, it’s time to take another look. When done correctly, SMS as a form of communication increases customer engagement, adds validity to a company, and improves ROI.

Do you even know IF people are trying to text your business today? TeligentIP has SMS solutions built for small to large businesses and even contact centers.  Our solution lets your business send and receive SMS from your computer. Route texts based on skill level with intelligent routing capabilities. Use power notification to send billing or appointment reminders, school notifications, or marketing campaign text messages to hundreds of mobile users- with one click of a button. SMS is the new form of communication, don’t get left behind!  Learn more by visiting www.teligentip.com/sms-messaging/

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